Which Social Media Platform Is Convenient For My Business?
Understanding the right social media platform for your business can lead your business to riches, but not always. You have to know that there are different ways that will help you work out which platform is best for you and it is very simple.
Below we are going to help you discover which social media platform is the best and the right for you so you can spend more time maximizing your sales and less time on social channels. Before starting with platforms we have to understand what is social media management and how does it work?
What is Social Media Management (SMM)?
The act of monitoring and participating in social conversations through different platforms is known as Social Media Management or by short-term SMM. There are a lot of cases that companies have multiple social media accounts on many different social platforms. As a result, they need to use social media management software and a social marketing team to stay on top of their social media presence.
Afew years ago people tasked with social media management (SMM) only focused on creating and executing plans to generate and post content. But, nowadays’ consumers request simple and non-disruptive customer support via social channels.
So, a company has to schedule posts, respond to questions, manage communities and participate in conversations. Bigger companies try to alternate their social customer service effort with their social media management (SMM) programs.
How to choose the Best Social Media Platform?
Obviously there are several methods you can work out what social media platform is going to give you the biggest return on your investment. But the most important are:
- You have to look at what your competitors are focused on.
- On the other side look where your competitors aren’t focusing on.
- Find special social channels that work for your particular business.
What are your competitors focused on? Where is their attention?
If you want to “investigate” your competitors, and where their attention is focused on, you can find this out by following their accounts and looking at their activity.
Three points you can find on Facebook are:
What Your Competitors Aren’t Focusing On?
Like the fact that you have to know what your competitors are focused on, the same thing you should have to do on what they aren’t focused on. Think that they may well know the market better than most right or have more experience than you.
For example, if you see that your competitors are not using Pinterest, they may not be using that particular channel for a reason – it’s not spending money! But if they are missing out, you have a huge opportunity which you can take advantage of.
Today there are several new social channels that are predominantly used by youngsters such as Tik Tok, you can quickly become an industry leader in a short space of time within a specific channel. If you can dominate on FB and IG, look around and see if you can maximize your efforts on other social media.
Social Channels That Work For Your Business
Remember that some channels aren’t necessary for your business by the way.
Depending on your business you have to choose what social platforms are more convenient. Think, does a fast-fashion e-commerce store really need to be on LinkedIn which is predominantly a social network for business professionals? You can choose.
Anyway, if you are a fast-fashion e-commerce store it is better if you focus on the likes of Instagram and Pinterest. These social media platforms contain image and video-heavy so you can showcase your products and people enjoy interacting on these channels too, due to their visual nature. This method makes your customers will end up deciding it for you with their money.
In a few days, you can see the difference, don’t be surprised if 80% of your audience condensed into one channel while other channels receive little to no attention. That’s normal for most businesses, no matter if they are smaller or bigger.
What Do We Recommend As a Digital Marketing Provider?
Dalerio Consulting, as a digital marketing provider, we will give you a definite answer. You have to know that the majority of our clients have seen success from using Facebook advertising. This way is becoming more helpful at targeting people because it’s an algorithm and the more data an algorithm has, the more accurate it becomes.
And when you see Facebook advertising as a long-term strategy, where you’re not looking to make a quick buck off of £5 Facebook ads but rather invest in the long-term. Nowadays, Facebook is giving you higher-quality customers, the lowest cost-per-result and most importantly, many more sales.
Studies have shown that 90% of businesses were using social media and that 66% were using some form of online advertising.
You can compete with your competitors by using social media as a marketing channel. In this way, you also can invest part of your marketing budget into online advertising. Try to take preliminary steps. In this way, you can minimize the hazard of investing money in online marketing. An example is by using online free tools.
Methods to increase Facebook Organic Reach For any kind of Business
Of course, the Facebook algorithm is very updating, but take a look at organic reach to learn the way how you can increase your results despite the changes.
Here are certain methods you can do to combat the changes and increase reach.
- The first one is quality over quantity
Don’t forget that in social media content strategy, you have to ensure that your fans have to like or maybe love each post and want to interact with it.
- The second is to incentivize your engagement
You can do this by inviting users to share posts, click on a link or comment on them. This helps your audience to increase interactions with you and your business.
- Video Content is Key
Videos are an essential element that is attractive and easy to consume. Furthermore, they often have a higher engagement rate and receive more shares. As a result, you can use animations, subtitles, and striking visuals to grab your user’s attention.
- Try to not use Low-Quality links
The new Facebook algorithm eliminates fake news or poor-quality content, so don’t publish any questionable links.
- Another method is to humanize your brand
This means to interact with the audience because Facebook wants to go back to being a platform where the conversation between users flows smoothly.
- The last one is to create groups
Always you have to check for an interesting topic related to your brand and create a group for users to discuss, debate and share information. Create a group based around interesting and attractive topics where users can share specific content as well as gain access to updates and experiences. This provides you the opportunity to mix your content with your audience.
If you need more specific information, Dalerio Consulting as a digital marketing provider is ready to help you. Feel free to contact us here.